Our new brand

The new logo will make us hard to miss, and it still keeps our much-loved heart design.

The logo now includes some of the sparkly pink from our much-loved annual Sparkle Night Walk event. The font is also much easier to read in line with our aim to be as accessible to everyone as possible.

We will now be ‘Ashgate Hospice’ rather than ‘Ashgate Hospicecare’ - with the aim of making everything as easy to understand and clear as possible.

The term ‘hospicecare’ was confusing to many people and has not been widely used – even by our own staff and volunteers when describing who we are! We are still generally referred to as ‘Ashgate Hospice’, internally and out in the community.

To keep costs down not all the changes will happen overnight – with shop fronts and workwear being changed gradually over time.

But more importantly still, we think our new brand will help us raise more money and provide more care because it will allow us to increase our impact. Our new website featuring the new brand is just one example of our new brand in action.

This will happen gradually over time as we are taking a cost-conscious approach.

You can email our Marketing and Brand Manager, Rebecca Littlewood, on rebecca.littlewood@ashgatehospice.org.uk or use our online feedback form.