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Ashgate Hospice > Our strategy
Our four ambitions

These ambitions set out the future we dream of – not just what we do each day, but the world we hope to help create:

  • Our care – We will care for more people than ever before, and we will do it exceptionally well.
  • Our people – We will be a positive and inclusive environment which recruits, develops and nurtures the best people.
  • Our voice – We will use our voice to make things better for everyone at the end of their life.
  • Our future – We will make sure that Ashgate is here for future generations who need our care.

The ambitions will be achieved through eight action plans:

  1. Clinical
  2. Quality improvement, innovation and insight
  3. People
  4. Technology
  5. Marketing and communications
  6. Finance
  7. Estates
  8. Income generation

 

Diagram highlighting our strategic objectives and eight action plans.